Dream Recipe to Sell Simple and Easy
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If you are looking for a dream recipe to sell that is irresistible and easy to prepare, you've come to the right place.
Dreams are traditional sweets that are always a hit, both in bakeries and at parties and events.
In addition to being delicious, they can be a great source of income for those who want to invest in the confectionery business.
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In this article, we will teach you an incredible dream recipe, presentation tips, ways to calculate costs and how to sell your products efficiently.
Why sell dreams?
Selling dreams is an excellent idea for those who want to start a business in the food sector with low investment.
This sweet is very popular in Brazil and is in high demand at various events, such as children's parties, weddings, coffee shops, as well as being a guaranteed success in direct sales.
Furthermore, with a dream recipe to sell of quality, you can differentiate yourself from the competition and win loyal customers.
Ingredients for the dough
For the dream dough, you will need:
- 500g wheat flour
- 10g dry yeast
- 200ml warm milk
- 100g sugar
- 50g butter or margarine
- 2 eggs
- 1 pinch of salt
- Oil for frying
Ingredients for the filling
The filling can vary according to the customer's taste, but the most traditional is pastry cream. For the traditional filling of cream, the ingredients are:
- 500ml of milk
- 100g sugar
- 50g cornstarch
- 4 egg yolks
- Vanilla essence to taste
Preparation method
Dough preparation:
- In a bowl, mix the yeast with the warm milk and sugar. Let it sit for about 10 minutes, until the yeast activates and starts to form bubbles.
- In another bowl, place the wheat flour, make a hole in the middle and add the yeast mixture, eggs, butter and a pinch of salt.
- Mix all the ingredients well until a homogeneous dough forms. Knead the dough for approximately 10 minutes until it is soft and elastic.
- Cover the bowl with a clean cloth and let the dough rest for about 1 hour or until it doubles in size.
- After resting, shape the dough into small balls and let it rise again for another 30 minutes.
Frying:
- Heat the oil in a large pan and fry the doughnuts until golden brown on both sides. Remove and place on paper towels to drain excess oil.
Filling preparation:
- In a saucepan, mix the milk, sugar and egg yolks, stirring well. Add the cornstarch and cook over medium heat, stirring constantly until thickened.
- Once the cream is ready, add the vanilla essence and let it cool completely before filling the donuts.
Presentation tips to sell more
THE dream presentation is a crucial factor in attracting customers. Think about packaging that is both beautiful and practical, such as personalized kraft paper boxes or decorated cellophane bags.
Furthermore, it is important to always maintain the hygiene and freshness of the product. There is nothing better than a fresh and well-filled donut!
Here are some presentation ideas:
- Decorate your dreams with icing sugar or cinnamon powder.
- Use varied fillings, such as dulce de leche, Nutella, brigadeiro and guava paste to suit different tastes.
- Offer promotional combos, such as 6 donuts for a special price.
Cost calculation
To ensure sales success, it is essential to calculate costs correctly.
This includes both the ingredients how much the expenses with packaging, electricity and gas.
By doing the calculations, it is possible to define a fair price that covers the costs and still guarantees a good profit margin.
We will use the following basic formula to calculate the selling price:
Total cost = Ingredients + Packaging + Indirect costs (energy, gas, transportation)
Once you have calculated the total cost, you can set the selling price by applying a profit margin. A margin of 50% to 100% on the total cost is a good practice for food products.
For example, if the total cost of each dream is R$ 2.00, you can sell it for R$ 4.00, thus ensuring a good profit margin.
Tips for selling more dreams
Now that you have learned how to dream recipe to sell, it's time to think about strategies to sell your product. Here are some tips:
- Sale in bakeries and cafes: Negotiate with local establishments to resell your dreams. This can increase your visibility and sales.
- Sales by order: Offer the option to pre-order for events and parties. Many organizers prefer to buy in bulk in advance.
- Social media: Advertise your product on social media like Instagram and Facebook. Post attractive photos of your dreams and use popular hashtags to increase your reach. Run promotions and giveaways to attract more customers.
- Digital menus: Make available a digital menu via WhatsApp or Instagram, making the ordering process easier for your customers.
- Differentiated packaging: Invest in quality packaging that conveys the value of your product. Good presentation can justify a slightly higher price and attract customers who value aesthetics.
How to retain customers
Customer loyalty is essential to the success of any business. Some strategies you can adopt are:
- Offer discount coupons for customers who make regular or bulk purchases.
- Create a loyalty program, where after a certain number of purchases the customer receives a gift or discount.
- Customer service of excellence, always being kind, punctual and guaranteeing the quality of the product.
Additionally, it is important to always gather feedback from your customers. Ask them what they think of the product, packaging and service.
This shows that you care about their opinion and also helps identify areas for improvement.
Business expansion
As your business grows, you may want to consider expanding. One way to do this is to diversify the menu, offering other sweet and savory treats that complement the sales of dreams.
Additionally, consider participating in food fairs, local events, and neighborhood markets, which are great ways to promote your product and gain new customers.
Another idea is to create a website or online store where your customers can place orders directly online.
This can further increase sales and facilitate the ordering process, especially for those working with large orders.
With a dream recipe to sell quality and good sales strategies, you have everything you need to start making money with this delight.
Remember that, in addition to preparing a tasty product, presentation, correct cost calculation and advertising strategies are essential for the success of the business.
Now all you have to do is get your hands dirty, prepare your dreams and win over the public with this irresistible sweet!
Good luck and success in your sales!